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Not all Strauch-Mosse lectures are associated with gallery shows. This one was a special event. Several formats are necessary to address the needs of the Dean's Office (poster/mailer that goes to regional art schools/departments), the Lesley Development Office (small postcard to a larger mailing list) and getting students to the talk (2 or 3 large posters in hallway). Getting the language right on these things is always the most difficult.
JK, December 2010